Same Day Dispatch - Order Before 2pm
FREE UK Delivery On Orders Over £25
Find Your Nearest Socialites Store ›

Vaping Advice


Did you know E-juice, as used in E-cigarettes, is less harmful than washing up liquid? That’s a bona fide fact, and there’s plenty more like that on this site because when it comes to E-cigarettes, we make it our mission to explain everything.

We do this because we understand that choosing your first Socialites E-cigarette is a lifestyle and taste choice, so it is important to get it right. It’s so important we want to ensure that you’ll never want to cheat on your Socialite with anything else.


Know your e-liquids!

Do you really know what's in the e-liquids you vape??

Some can contain nasty chemicals, however Socialites e-liquids don't! We believe in complete transparency and are happy to tell you a little more about how we make our e-liquids, right here in the UK!

All our e-liquids are manufactured in the UK within an ISO Class 5 clean room.

It doesn’t get any cleaner!

All of our ingredients are of a pharmaceutical grade and are sourced from within the UK & Europe.

We have full traceability on all of them.

All of our amazing e-liquids are regulary GCMS tested to ensure that they don’t contain any nasty surprises - they are Diacetyl, Acetoin and Acetyl Propynol FREE!

Our pharmaceutical grade of nicotine is sourced from Switzerland and is a very pure form.

Socialites gives our customers 100% confidence as our e-liquid bottles are childproof and tamper evident.

We like to go the extra mile, so we dispatch our e-liquids to a UKAS accredited laboratory for testing to ensure consistency.


The Process

There is a lot of TLC that goes into making Socialites e-liquids and that is why we have invested heavily in a fully automated production facility to ensure that we get it just right.

First of all, four taps pre-mix the raw ingredients. There is no room for oil based flavours, dyes, colourings or any of the nasty chemicals included in regular cigarettes. Our e-liquids ingredients are:

Propylene Glycol

Vegetable Glycerine

7.2% nicotine diluted in PG (not in zero e-liquids)

Natural & Artificial flavours carried in PG

Once the ingredients are measured out, the e-liquid is transferred into a 25 litre container. The flavour element is then weighed and added. The e-liquid is then mixed continually for 30 minutes. Once mixing is completed, we allow the e-liquid to batch steep for ten days.

Ten impatient days later, our e-liquid is ready for bottling. The end result is a complete e-liquid made within an ISO class 5 facility.

Your positive feedback confirms we are getting it just right!

So which strength of e-liquid should you choose?

We decided to alter the PG and VG levels dependant on the nicotine strength. As a result, our higher nicotine strengths carry a better throat hit and a lower strength e-liquid carries less throat hit but more vapour:


18mg/ml - 60(PG) / 40(VG) - Good throat hit / Good vapour

12mg/ml - 50(PG) / 50(VG) - Mild throat hit / Excellent vapour

6mg/ml – 45(PG) / 55(VG) - Slight throat hit / Massive vapour

0mg/ml - 40(PG) / 60(VG) - No throat hit / Massive vapour


Savings Calculator

Everyone is amazed to find out how much they could save when they swap smoking for vaping. Input your details to find out what kind of saving you could make annually.


When you see those differences in prices, it makes you realise just how much of your hard earned money is going up in smoke. But it is not just financially where you will notice a difference; your health is the big winner when you decide to stub out smoking.

Quitting leads to better sex

Stopping smoking improves the body's blood flow, so improves sensitivity. Men who stop smoking may get better erections. Women may find that their orgasms improve and they become aroused more easily. It's also been found that non-smokers are three times more appealing to prospective partners than smokers (one of the advantages, perhaps, of smelling fresh).

Quitting smoking improves smell and taste

Kicking the smoking habit gives your senses of smell and taste a boost. The body is recovering from being dulled by the hundreds of toxic chemicals found in cigarettes.

Stopping smoking improves fertility

Non-smokers find it easier to get pregnant. Quitting smoking improves the lining of the womb and can make men's sperm more potent. Becoming a non-smoker increases the possibility of conceiving through IVF and reduces the likelihood of having a miscarriage. Most importantly, it improves the chances of giving birth to a healthy baby.

Stop smoking for more energy

Within two to 12 weeks of stopping smoking, your circulation improves. This makes all physical activity, including walking and running, much easier. Quitting also boosts your immune system, making it easier to fight off colds and flu. The increase in oxygen in the body makes ex-smokers less tired and less likely to have headaches.

Stopping smoking lets you breathe easier

People breathe more easily and cough less when they give up smoking because their lung capacity improves by up to 10% within nine months. In your twenties and thirties, the effect of smoking on your lung capacity may not be noticeable until you go for a run, but lung capacity naturally diminishes with age. In later years, having maximum lung capacity can mean the difference between having an active, healthy old age and wheezing when going for a walk or climbing the stairs.

Smoke-free homes protect your loved ones

By stopping smoking you'll be protecting the health of your non-smoking friends and family.

Passive smoking increases a non-smoker's risk of lung cancer, heart disease and stroke. Second-hand smoke doubles the risk of children getting chest illnesses, including pneumonia, croup (swollen airways in the lungs) and bronchitis, plus more ear infections, wheezing and asthma. They also have three times the risk of getting lung cancer in later life compared with children who live with non-smokers.

Stop smoking for younger looking skin

Stopping smoking has been found to slow facial ageing and delay the appearance of wrinkles. The skin of a non-smoker gets more nutrients, including oxygen, and can reverse the sallow, lined complexion that smokers often have.

Quit smoking to live longer

Men who quit smoking by 30 add 10 years to their life. People who kick the habit at 60 add three years to their life. In other words, it's never too late to benefit from stopping. Quitting not only adds years to your life, but it also greatly improves the chance of a disease-free, mobile, happier old age.

Ex-smokers have whiter teeth

Giving up tobacco stops teeth becoming stained, and you'll have fresher breath. Ex-smokers are less likely than smokers to get gum disease and lose their teeth prematurely.

Ditch the cigarettes and feel less stressed

Scientific studies show that people's stress levels are lower after they stop smoking. Nicotine addiction makes smokers stressed from the 'withdrawal' between cigarettes. The pleasant feeling of satisfying that craving is only temporary and is not a real cure for stress.


The world's many mysteries and misconceptions about E-cigarettes, solved one fact at a time.

Fact! - 2.1 million adults use E-cigarettes in the UK

Fact! - 4,000 less chemicals in E-cigarettes compared to traditional cigarettes

Fact! - 85% of UK adults believe E-cigarettes are socially acceptable

Myth! - "E-cigarettes contain tobacco too" this is not true at all

There's a lot said about E-cigarettes online that is untrue. For instance, people often claim that E-cigarettes are just as unsafe as traditional cigarettes. A common sense consideration of what is actually in them would suggest that statement is nothing more than hot air. Here, we intend to expose myths such as that and share all the facts that we know. And if you've got a question, we've probably got an answer for that too. If we haven't, get in touch with us and we'll find you the right answer.


Negative rumours about E-cigarettes are rife and people often say there is no smoke without fire, well in this case there isn't either. We've dug out some of the most common myths and debunked their validity so you have the right information and not what you've heard.

45% of UK adults believe E-cigarettes give off the same smell as traditional cigarettes - this is not true at all. E-cigarettes are odourless.

"E-cigarettes are dangerous because you don't know what is in them" - this is pretty much a fallacy. At Socialites we only use products from Britain so we know exactly what goes into ours.

"Children can buy E-cigarettes" - wow, we don't know where people have heard that but you need to be 18 years old to buy an E-cigarette.

61% of UK adults believe that E-cigarettes should not be banned from public places. This is true and the number keeps on rising.

"E-cigarettes are just as addictive as traditional cigarettes" - well this isn't completely true because with E-cigarettes, you get to choose the strength; so it really depends on the user.

34% of UK people believe that E-cigarettes produce smoke - this is not true. It might look like smoke but it certainly isn't.

"E-cigarettes are just as expensive, if not more expensive than traditional cigarettes" - for any serious smoker, this won't be true. Despite an initial outlay, E-cigarettes work out much cheaper on a pack-by-pack basis.

"E-cigarettes can help you stop smoking" - studies show that quitters are 60% more likely to succeed with this method, so it's kind of true.

"They affect your taste" - but in a good way because when you stop smoking both your sense of taste and smell will improve. It is the cessation of traditional smoking and not E-cigarettes that affects this.


68% of British adults would prefer their smoker friends and family to vape.

The first prototype of an E-cigarette was designed in 1963.

E-cigarettes were first developed in China in 2003.

Propylene glycol, as used in E-cigarettes, is also used in asthma inhalers.

E-cigarettes have a device called an Atomizer, which converts liquid into the fine smoke-like vapour.

You will start saving money very soon by switching from traditional cigarettes to E-cigarettes.

A single E-cigarette cartridge can provide up to 200 puffs, the equivalent of an entire 20 pack of cigarettes.

There is a coffee shop in London called Vape Lab, dedicated to using E-cigarettes.

You can get your E-cigarettes delivered to your home.

2.1 million adults in the UK use E-cigarettes.

Only 0.1% of E-cigarette smokers are originally non-smokers.

Regulations on ingredients and labelling are due in May 2016.

E-cigarettes are battery powered so nothing needs to be burned, which is healthier.

Vaping has been proved to be the most effective means to quit traditional smoking.


It's like ordering a meal at a restaurant, you want to know where the ingredients are from and what you are paying for. It should be no different for your E-cigarette. Everything that goes into our E-cigarettes is sourced in the UK, so there are no surprises and we are always transparent about how we make our E-cigarettes, what goes into each one and the process.

The Process

To manufacture the finished product there a 3 steps to the process:

Step 1.

Creating the pre-mix (bulk batch) - The raw ingredients (Vegetable Glycerine, Mono Propylene Glycol, Nicotine and flavours) are weighed out for accuracy and dispensed into an adequate container (usually 25 litre container). The batch is then blended using a mixer for five minutes.

Step 2.

Steeping - All E-liquids are left to batch steep in their bulk containers for two weeks. Steeping helps the flavour develop in E-liquid to produce a more realistic experience and better vape.

Step 3.

Bottling and labelling - Once the E-liquid is ready to be bottled our fully automated machine feeds bottles to a central turntable which fills, nibs and caps the E-liquid. The bottles then run along a conveyor out of the Clean Room to be labelled. They are then ready for your E-cigarette. The Clean Room plays a vital roll by ensuring that there are no air contaminants coming in to contact with any of the raw ingredients or finished products. Although it's not necessary to bottle in a Clean Room it builds customer confidence that the job is being done right. We employ 'flavourists' who have scientific knowledge, these are important chaps who are the guardians of flavourings.

Step inside our Clean Room

Well not literally because that would affect the balance of particles allowed in the room. Our Clean Room is ISO Class 8, otherwise known as class 100,000. This is the maximum number of particles within a cubic meter are 100,000. The air that surrounds us typically has around 1,000,000 within a cubic meter.

However, our new Clean Rooms are going to be ISO Class 5, otherwise known as class 100, which means they will be cleaner, meaning that the process for the production of our E-liquids will be cleaner.

Not only this but there is a daily internal cleaning cycle which takes place and we now employ a contract cleaner who carries out a deep clean on a weekly basis.

Have you heard of ECITA?

Not enough people have, but it is the Electronic Cigarette Industry Trade Association and we are fully signed up members.

We are continually active in the on-going request to the UK Government to establish a strict and stringent code of practice for the E-cigarette industry.



We talk a good game but, like the famous saying goes, the proof is in the puffing, or something like that. So we always make sure we set our customers up with the right Socialite. Whether we meet you online, in store or over the phone, we will always ensure that you receive a top quality, informative customer service.

What we promise to do

We understand that for most of our customers giving up smoking is a very difficult thing to do, and many of our customers are nervous when they first come to see us. So we will always extend a warm and sincere welcome to try and make you feel at ease.

We ask all the obvious questions so that we can understand your needs, such as:

'How long have you been smoking?'

'What brand do you smoke?'

‘How many do you smoke a day?'

We will also encourage you to try both E-cigarettes and tank systems, so you can decide which you prefer. We will then get you to try several strengths and flavours in order to find the one that best suits your needs. The goal is to try and find the strength and flavour that the customer feels is the closest to what they are used to smoking. This step is extremely important to get right because our information suggests that you are 85% more likely to succeed in ceasing smoking if you make the right start.

Many of us are ex-smokers; some of us have used Socialites products to cut down, and others have gone on to give up smoking completely. This means we completely empathise with the customer, as well as being able to speak from personal experience about using the products.

What will the customer experience?

We are fully trained in all aspects of the job and have a huge amount of knowledge of both Socialites E-cigarettes and the industry itself.

Once we have found the correct products for you, we will offer a detailed explanation of how to use the product.

We insist on setting up every new purchase for the customer, so we can show you how to charge the battery, fill the clearomiser, as well as lots of useful hints and tips on maintenance and getting the most out of using the products.

At the point of purchase we will ask you where you live and introduce you to the Socialites' website if you’re not local to the retail outlet. The loyalty scheme will also be explained to you.

Our service doesn’t stop there because we are always encouraging our customers to return and have a chat, whether it is about their experiences so far, new products or extra tips and information.

Trying out new flavours with the support of us might even help you come down in Nicotine strength.

We take great enjoyment and pride building up amazing relationships with our customers. We even offer appointments on a one-on-one basis for anyone who wants a proper natter.